For instance, "Yaariyan" title was registered with Saif Ali Khan's company but he gave it to Kumar for free. Another well-known filmmaker, Mahesh Bhatt, launched the trailer of the film.
The film was earlier expected to release Jan 31, but Kumar decided to advanced this after an encouraging response to the film's first song "ABCD", which got one million views on video-sharing website YouTube within just two days of its release.
