“Set against a background of 10,000 warriors, we are almost filming a Gladiator (movie) in 30 seconds.” That's how the director of the ad, Indrajit Nattoji, describes the TV commercial which will have Bollywood star Hrithik Roshan turn into a Roman emperor.
The ad is for cookie brand Milano whose brand ambassador Hrithik is. A lot of special effects will be used in the commercial.
“We'll be going the way of the Hollywood hit 300... 20 extra warriors are going to multiply into 10,000 (and) putting Hrithik in an uber cool period, packaging in 30 seconds was a high,” Nattoji said in a statement.
The war scene will be shot at Gran Sasso Campo, 150 km from Rome, around mid May. The first leg of the shoot has already been wrapped in Mumbai's Mehboob Studios. For the ad, Hrithik will slip into costumes designed by Sanjeev Mulchandani.
