The film shows the atrocities thrown upon women which are opposed by a gang of Indian women dressed in pink coloured saris. The gang popularly known as 'Gulaab Gang' works towards fighting the social injustice prevailing in and around Bundelkhand (UP&MP).
Madhuri play the role of the Gulaab Gang leader who believes in empowering the women. She along with other gang members resides in a village in Bundelkhand and works towards admonishing social injustice towards women within community. Together they stand up and fight for women who are victim of domestic abuse and are often mishandled by their husbands & other male members of the community.
Madhuri portrays the role of a fierce woman who regardless of her identity defies the devious customs of the society. She not only fights for women empowerment but also initiates education to make women self-depended.
Leading them, Madhuri and her group make laathis (bamboo sticks) their weapon to punish those abusive husbands until they stop abusing their spouses.
