But item songs, in particular, should not be singled out as the symbol of this practice. Devoid of opportunities to portray lovemaking or smoking or so many other things on screen, item-songs are Bollywood's workaround solution for attracting eyeballs from men. The creativity is getting hampered by the never ending bans by the sensor board, making the film makers desperate to sell their product.
Isn't Bollywood showcasing the reality? Hasn't the Indian society objectified its women since time immemorial? Have we forgotten the time in Mahabharata when Yudhisthira succumbed to the weakness of gambling and sacrificed his own wife's dignity for a pack full of cards? Also in the epic Ramayana when the revolted Sita was asked to leave her house? Why doesn't Hollywood showcase its woman merely as an object of pleasure? Because it portrays what the society feels, where a superhero movie sells more than a sex scene and content matters more than the skin show.
