"I loved the concept of taking the cosmopolitan and undoubtedly glamorous icons such as Deepika and Farhan and putting them in extremely rustic scenarios that appeal to masses across the country. The campaign is very fun, happy, and bubbly," said the maker of "Gangs Of Wasseypur".
The campaign has been scripted by Prasoon Joshi and his creative team at McCann Erickson, while the film has been produced by Guneet Monga's Golden Gaddi Films.
