Education, health and sports are also talked about in the video which has music by Shantanu Moitra.
The advertisement is a brainchild of West Bengal Chief Minister Mamata Banerjee, who was involved at all stages right from conceptualisation to implementation, officials said.
Bengali film director Aniruddha Roy Chowdhury, who directed this audio-visual, said even the song and the tagline was her idea.
“She told us that the audio-visual is meant to show that everything is present in Bengal, we just need to find it out. We tried to do exactly that,” said the National Film Award winning filmmaker.
He also said that it is not only meant to attract tourists only.
“We just wanted to show the strengths of Bengal which is very wide and diversified. It is about the awakening of Bengal”.
Officials said another film to promote tourism is also on the cards.
