Mumbai, March 6: After Dabbang Khan it's now Ajay Devgn to sign a whooping deal of Rs. 400cr with one of the leading entertainment channel GEC, who have garnered the satellite rights to telecast actor's ten flicks till 2018.
Ajay Devgn is a big name in Bollywood as well as in small screen when it comes to business. With his flicks Singhgam, Bol Bachchan, Son of Sardar consecutively entering 100cr. club, the TV channels want to utilize his flicks for high TRP's.
Earlier, Salman Khan was roped in by the same channel for 5-years.
Among Ajay's flicks the first would be Sajid Khan's Himmatwala, which is produced by Ronnie Screwvala and Vashu Bhagnani.
The next will be Prakash Jha's Satyagraha followed by an action film with Prabhu Deva and a sequel to Rohit Shetty's Singham. Besides Devgn's upcoming films, the network already has 18 of his earlier films including Singham, the Golmaal series, Zameen and Gangaajal.
Ajay over the deal said,”Business is becoming increasingly open and clear, so it's easier to deal directly. I am securing the producer a higher value, so he benefits eventually, as they often depend on satellite rights to garner a substantial amount of the cost of production. But I am also ensuring a certain amount for myself. For the rest, like actors' fees, etc, all depends on the relationship between an actor and the producer.”
Beside this the actor is gearing up for Sajid Khan's “Himmatwala” slated to release around the festive season of ‘Holi' and is currently in Bhopal shooting for Prakash Jha's “Satyagraha” which will hit the theatres on the Independence Day this year.