Raj proudly launched his sons Randhir (Kal, Aaj Aur Kal), Rishi Kapoor (Bobby), and Rajiv (Ram Teri Ganga Maili). He also introduced great actresses like Nimmi, Dimple Kapadia, and Mandakini.
He often asked his heroines to don bikini, which was a very bold step during those times. He often showed his heroines (Padmini, Zeenat, Mandakini) drenched in rain on screen.