New Delhi: The 60th Filmfare Award is to be held on January 31st 2015 in partnership with international brand Britannia at the Yash Raj Studios premises in Andheri Mumbai.
Filmfare Award is the most respected awards after National Awards that honours the Indian Cinema. As it enters in its 60th year the Filmfare magazine has partnered with Britannia this year.
In a function organized in Mumbai, former Miss World and Bollywood actress Priyanka Chopra announced the date of the ceremony. The event was organized by Filmfare and Britannia at JW Mariott hotel on December 7.
Mr. Varun Berry, Managing Director, Britannia Industries Limited and Mr. Tarun Rai, Chief Executive Officer, Worldwide Media, the publishers of Filmfare magazine lit up the lamp with Priyanka marking the beginning of 60th Filmfare Awards' journey.
Announcing their decision to sponsor this year's Filmfare Awards Mr. Varun Berry said, “Britannia is happy to announce its association with the Filmfare Awards 2014 as a Title Sponsor. The Britannia Filmfare Awards 2014 will bring together the two things that every Indian loves - Good food and Great Fun.”
The CEO of Worldwide Media, also the publisher of Filmfare magazine stated at the occasion, “In the 60th year of the Filmfare Awards, I am very happy to announce that Britannia is making their debut with us as partners. Britannia is an iconic brand and I am sure their association with Filmfare Awards will only raise the stature of our event. I look forward to this new journey.”
Over the journey of six decades Filmfare has traveled from a ceremony of just five to thirty one categories.
The person with most awards is the ace musician A.R. Rahman who has bagged the award twenty nine times. Behind him are Kamal Haasan and Gulzar winning twenty awards each.
The most successful films are DDLJ, ‘Black' and Devdas bagging awards in 10 categories.
‘Happy New Year,' ‘Kick,' ‘Queen' and ‘Haider' are the few films hoping to make big at 60th Britannia Filmfare Awards.
