"Each bindi has been crowd-sourced. We hit upon this idea because the topic of child marriages is quite heavy and not easy to broach. We had numerous programmes though ground activations, Facebook pages etc where we talked about the issue and sold the bindis to generate funds," says Jain.

Jain says he waited till 39,000 binds were sold to unveil the installation.

Reportedly, India is home to 40 per cent of the total child brides in the world. In September 2013, UN Human Rights Council brought the first ever global resolution on the child marriage problem and stressed on making it an international development agenda post 2015.

Although the resolution was supported by 107 countries, including almost all the countries with high rates of underage marriage, India did not co-sponsor it.

"We want to change this apathy of government and policymakers. The campaign aims to involve people through art and fashion and give us a platform to help out the children in the areas where the problem exists," says Deepa Bajaj of Child Survival India.