In a bid to raise awareness about the plight of children of South Sudan, UNICEF did something totally offbeat yet appealing.
It invited a set of video game enthusiasts to a convention, unveiling their plans to get these lucky people get an exclusive preview of their new video game 'Elika's Escape'.
Each of them present in the audience was given a brief detail about the entire plot, but soon after hearing it they just walked out!
What made them walk out? But here's the twist, the ones who chose to stay were stunned to hear the reality.
This video is not run of the mill emotional videos we often come across on social media, but is a very real video of a child's' suffering that is beyond our frail imagination.
How do you define pain... penury? We bet you would have never thought of it before, because our observation starts from news channels, magazines and finishes after a fruitless discussion.
There are places on this planet, where children are living life worse than death. South Sudan, which celebrated its independence a few years back, is marred by the food crisis and conflict during the last few years resulting in deadly consequences.
Sensing out our responsibility to spread the message across to you all, we share this video with you - a method though unusual has created quite a stir in social media circuit.
Watch it once!
