One of the most celebrated designers Gaurav Gupta is all set to launch the first unisex fragrance AGAIN and the personalised preview of his new venture will be held in Paris. With this creation, he has added another feather to his cap. The co-creator of the perfume is Jahnvi Lakhota Nandan of The Perfume Library. The inspiration for the perfume stems from the Fontainebleau forest which is located on the outskirts of Paris.
"We have been working on this for the past three years and it was just that Jahnvi and I have been friends for 12 years, since the beginning of our brands. The initial conversations took place in 2009, the ideation in 2015, to finally launching the product now in 2017," told Gupta. "We have had some really beautiful design dialogues between us, from philosophy of life, design and art to our passions for all things philosophical or meaningful. It was our passion for abstract and beautiful things that have come together in this perfume.
Upon graduation from Central Saint Martins College of Art and Design, a very young Gaurav Gupta was instantly recognised as 'Future of Couture' by Altaroma Altamoda. This served as a clear sign toward the direction he would be taking to emerge, ten years later, as one of the strongest voices in couture and fashion from India. At an early age, his experiences of working with Hussein Chalayan, of being the youngest jury member at Mittelmoda and receiving various awards for his noticeable debut in Japan, Russia and India, helped shape his ideas.
"It is in the entire inspiration of the fragrance. The depth of each of the notes. The fact that there is no reference to any commercial perfume. A truly original creation and great collaboration between two creators," he said. "It is also very different because of the absinthe note and ginger top note! It is a combination of the familiar and unfamiliar. Both ginger and absinthe notes are rare in perfumery. This perfume has a combination of the two.
Many celebrities including Aishwarya Rai Bachchan, Nicole Scherzinger, Julie Berman, Deepika Padukone and Sonam Kapoor have graced the red carpet with his ensemble. The limited edition scent which will be launched on the October 31 will be available for sale at Gaurav Gupta store at DLF Emporio, Select Citywalk Mall and Goodearth store located at Raghuvanshi Mills.
(With IANS inputs)
