Gillette’s latest ad on #MeToo Movement receives backlash, Twitterati trigger debate on sexism

Popular razor brand, Gillette, recently came out with a short film called ‘Believe’ on the lines of his signature slogan ‘The best a man can get’, replacing it with ‘The best men can be’. The ad tackles with recent issues from #MeToo Movement, harassment, sexism in films, bullying to toxic masculinity. The moment their video surfaced the internet, it garnered much attention and in no time the view were standing at more than 10 million views. However, not everyone was impressed by the way the makers projected men in the video and it triggered a debate on the internet dividing people on their opinions.

While some people thought that the ad was presumptuous and that being a man means one is not allowed to express their emotions or treat people differently. British commentator Piers Morgan called for a boycott of Gillette products. “I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity,” he wrote on Twitter.