New Delhi: It been almost two months since the JNU controversy sparked after an event in its campus on February 9. The news of a bunch of students allegedly raising ‘anti-national’ slogans garnered a lot of attention from politicians and the media; most of it for the wrong reasons. JNU students’ union president Kanhaiya Kumar and his speech post his release was what was discussed in every almost nook and corner of the country.
Just when one thought that the controversy has faded away, Yatra.com, an online travel portal brought before us a genius of advertising. An ad featuring Kanhaiya’s lookalike shouting slogans for ‘azaadi’ to choose his favourite seat on a flight is going viral.
The mimicry of the vernacular accent of Kanhaiya in the ad, also prompted fellow passengers to join him.
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While the JNU row started a nationwide debate, this advertisement is a perfect example of making hay while the sun shines. The advertising team of Yatra.com surely knows their work.
Here is the video: