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This detergent ad takes racism to new level, washes black man into white

New Delhi: At a time when the advertising world is achieving new heights, a Chinese advertisement has gone into the opposite direction to hit an all time low. In a commercial for 'Qiaobi' detergent, a

India TV Trending Desk Updated on: May 27, 2016 22:17 IST
Chinese Ad
Chinese Ad

New Delhi: At a time when the advertising world is achieving new heights, a Chinese advertisement has gone into the opposite direction to hit an all time low.

In a commercial for 'Qiaobi' detergent, a black man is thrown into a washing machine who later comes out as a Chinese man.

Receiving flaks from all around, the reactions on this ad have been marked with words such as 'disgusting' and 'appalling'.

As the ad begins, a young Chinese woman is seen coming face to face with a black man wearing a dirty white t-shirt, who leans in to kiss her. But, instead, he is fed a detergent capsule and dumped into a washing machine.

After a quick spin, he comes out a Chinese man with his t-shirt now dirt-free.

The ad, which aired on Chinese TV and in cinemas, has received over 3 million views.

However, many have also found the ad to be humorous in an absurd way.

Christopher Powell, a Chinese resident originally from Atlanta, posted this ad on Facebook with a caption that read: “I’am appalled”.

Check out the commercial right here:

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