Friday, November 22, 2024
Advertisement
  1. You Are At:
  2. News
  3. Buzz
  4. Life
  5. This detergent ad takes racism to new level, washes black man into white

This detergent ad takes racism to new level, washes black man into white

New Delhi: At a time when the advertising world is achieving new heights, a Chinese advertisement has gone into the opposite direction to hit an all time low. In a commercial for 'Qiaobi' detergent, a

India TV Trending Desk Updated on: May 27, 2016 22:17 IST
Chinese Ad
Chinese Ad

New Delhi: At a time when the advertising world is achieving new heights, a Chinese advertisement has gone into the opposite direction to hit an all time low.

In a commercial for 'Qiaobi' detergent, a black man is thrown into a washing machine who later comes out as a Chinese man.

Receiving flaks from all around, the reactions on this ad have been marked with words such as 'disgusting' and 'appalling'.

As the ad begins, a young Chinese woman is seen coming face to face with a black man wearing a dirty white t-shirt, who leans in to kiss her. But, instead, he is fed a detergent capsule and dumped into a washing machine.

After a quick spin, he comes out a Chinese man with his t-shirt now dirt-free.

The ad, which aired on Chinese TV and in cinemas, has received over 3 million views.

However, many have also found the ad to be humorous in an absurd way.

Christopher Powell, a Chinese resident originally from Atlanta, posted this ad on Facebook with a caption that read: “I’am appalled”.

Check out the commercial right here:

Advertisement

Read all the Breaking News Live on indiatvnews.com and Get Latest English News & Updates from Buzz and Life Section

Advertisement
Advertisement
Advertisement
Advertisement