Mother Dairy announces big price cut in milk ahead of Diwali.
Mother Dairy has announced a big cut in milk prices. In a bid to cut down on plastic consumption, Mother Dairy has reduced the price of 'token milk' by Rs 4 per litre. The move comes as Mother Dairy looks to promote consumption of token milk as compared to packaged milk. According to a Mother Dairy Spokesperson, the company will take additional steps to promote the consumption of token milk. Mother Dairy is actively considering to introduce door-to-door supplies to reduce the usage of plastic. As per a report, the Mother Dairy scheme will be introduced for residents of Delhi, Gurugram, Faridabad and Ghaziabad.
Here is what more Mother Dairy is planning to do:
- Mother Dairy has lowered the price of 'token milk' by Rs 4 a litre compared to packaged milk. This is done to reduce usage of plastic.
- In its push to cut usage of plastic, Mother Dairy is even mulling to introduce door-to-door supplies for residents of Delhi, Gurugram, Noida, Faridabad and Ghaziabad.
- Mother Dairy has been planning to revamp retail sale outlets for milk through vending machines in improving consumer experience, facilities and efficiency.
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Mother Dairy has an increased capacity of 10 lakh litres per day to cater to the demand of token milk.
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Speaking to mediapersons, Mother Dairy Fruit and Vegetable Pvt. Ltd Managing Director, Sangram Chaudhary, said: "Being free of any plastic packaging, every litre of token milk purchased by a consumer helps in reducing plastic generation by approximately 4.2 grams and on an annual basis by 900MT, thereby leaving a green footprint."
