According to predictions by Counterpoint Research, the average selling price of smart-phones this festive season is likely to be higher by 18 per cent.
In a major festival attraction, major e-retail majors Flipkart and Amazon are planning to sell mobile phones worth a whopping $1 billion or Rs 7,200 crore.
Online channels will see around 42 per cent of the total business in smartphones, which will hog the limelight this festival season. Customers can choose from more than 55 brands and 450 models and will be given sweet deals. These range from price cuts, cashback offers, no cost EMIs to other promotional offers.
According to predictions by Counterpoint Research, the average selling price of smart-phones this festive season is likely to be higher by 18 per cent. It also claimed that records will be broken both in terms of volumes and value.
Another research agency tech Arc s estimated that 19.1 million smartphones will be sold online out of the total 36 million expected during the October-December period. It also said this would be 53 per cent of the total smartphones sold, first time in the country.
More than 124 million smartphones were sold in the country in calendar year 2017, which was a growth of around 14 per cent. In calendar year 2018, the growth is expected to be higher at around 16-17per cent.
According to Counterpoint Research, China’s Xiaomi is likely to remain the market leader in the online channels as it is all set to capture over half of the total online market. It added that the contribution of Chinese brands to total online sales is estimated to cross the 70 per cent mark this time.
