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Virgin Atlantic using Google Glass for faster check-ins, to improve customer experience

New Delhi: Ever heard of an airline staff receiving and checking in a passenger at the counter using cutting-edge technology like Google Glass or a smartwatch?Yes, this is now a reality. The facility is being

PTI Published : Apr 13, 2014 16:18 IST, Updated : Apr 13, 2014 16:21 IST
virgin atlantic using google glass for faster check ins to
virgin atlantic using google glass for faster check ins to improve customer experience

New Delhi: Ever heard of an airline staff receiving and checking in a passenger at the counter using cutting-edge technology like Google Glass or a smartwatch?


Yes, this is now a reality. The facility is being tested by British carrier Virgin Atlantic and global transport communications and IT firm SITA at London's Heathrow airport for the airline's upper class passengers.

Google Glass is a wearable computer with an optical head-mounted display, worn as a pair of spectacles. It displays information in a smartphone-like hands-free format, with the wearers communicating with Internet via voice commands.

Under this innovative pilot scheme which was launched two months ago, concierge staff of Virgin's Upper Class Wing use wearable technology to deliver a high-tech and personalised customer service, the first ever in the world, an airline spokesperson said.

The Google Glass or a Sony SmartWatch 2, which the staff wear, have been integrated with a dispatch app built by SITA and Virgin's passenger service system, that manages all tasks handled by the concierge.

As soon as a passenger arrives, the app identifies him or her and pushes the individual passenger information directly to the assigned staff's smart glasses or watch. The staff can greet the passenger by name and start the check-in process.

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