BBMSmartphone customers see BBM as a must have app for active conversation. After introducing popular BBM to Android and iOS users, BlackBerry said it will partner handset makers from India, like Micromax, Spice and Zen, other nations to pre-install the popular messaging app on their smartphones. With the BBM app coming pre-installed, users can directly engage with other BBM users without having to download the app or incurring download charges. The BBM messaging app is already pre-installed on Micromax's Canvas Turbo and will be pre-installed on forthcoming Canvas releases.
And if latest data from Distimo is to be believed then BBM has actually gotten more downloads than WhatsApp in India and UK.
Pros: Tried and tested service of BlackBerry
Cons: Many BlackBerry users are probably wondering how long the BBM messaging service will be available for, considering BlackBerry's current state.
Verdict: Another good option