New Delhi: Twitter Inc's proposed R&D centre in Bangalore could be used to find a solution to the social networking site's continuing struggle in monetising its products and services in India.
Given that a large population in India accesses the website through feature phones with limited functionality, the company is reportedly facing hurdles to cash in on the website's potential and the possible restrictions for its advertisers to deliver “compelling advertisements”.
This is in contrast with the trend globally of consumers accessing the site using smartphones, desktop applications or over the Twitter website.
Sources say the main task for the developers is to tackle this problem of reduced ad engagements on account of the peculiarity in user behaviour in countries such as India and, Indonesia. According to eMarketer data, India is set to become Twitter's largest market after the US with a projected 40 million users by 2018, up from 17 million now.
The unit which is the first of its kind outside USA and the possible deployment of Zipdial team in delivery plans.
