New Delhi: A report by Kantar Worldpanel's 'Brand Footprint' has rated Colgate as the top consumer brand estimating its reach to two billion consumers in Asia as a result of excellent rural and urban distribution and by adapting to the local market with smaller pack sizes. The report measures the brands that are bought by the most consumers, the most often.
(Note: penetration explains the number of families purchasing the brand and frequency describes the number of times a shopper bought the brand.)
Here is the list of 20 most popular brands in India.
1. Colgate
Consumer reach points: 1,294
Penetration: 85.6%
Frequency: 6.5
