The ad film for Center Fresh reaffirms the brand's positioning ‘Zubaan pe rakhe lagaam' (Keeps your mouth shut). Titled ‘Bank Robbery', the plot involves a masked robber stealing the money at gun point and leaving from the bank without getting caught. However, when a lady shouts out to call security for help, the robber (security guard of the bank) comes back into the bank and saying “Yes Madam” out of habit. This way he gets caught.
