Orlando, May 15: BlackBerry maker Research In Motion unveiled a lower-cost BlackBerry Q5 aimed at consumers in emerging markets, stepping up its efforts to regain market share lost to Apple's iPhone and Android devices powered by Google's software.
CEO Thorsten Heins said on Tuesday that the Q5 device will be available worldwide this summer. It is RIM's third smartphone to run the new BlackBerry 10 system. The Q5 will have a physical keyboard, something that sets RIM's devices apart from Apple's iPhone and most Android phones.
Heins said the "slim, sleek" device will be available in red, black, white and pink. He announced the phone to a packed ballroom to open RIM's annual three-day conference in Orlando, Florida.
RIM unveiled new BlackBerrys this year after delays allowed Apple and others to dominate.
