New Delhi: E-commerce company Snapdeal has acquired technology platform Wishpicker.com that offers users gift options based on intelligent recommendations. The transaction details were not disclosed.
Snapdeal said the acquisition will enable it to further personalise user experience and also drive conversions through intelligent recommendations.
“At Snapdeal.com our focus is to leverage technology to create life changing experiences for buyers and sellers. We are investing in strengthening our technology platform and Wishpicker.com is an excellent platform with top-tier entrepreneurial, engineering talent and fits in perfectly with our vision,” said Rohit Bansal, co-founder of Snapdeal.
“We believe that with consumer buying trends evolving, intelligent recommendations will be one of the key drivers for business volume for our sellers. This is an important acquisition for us in terms of adding new technology capabilities and helping sellers connect with buyers in newer ways,” he added.
This is the fifth acquisition by Snapdeal, the statement said.
Founded in 2013 by IIT Delhi graduates Apurv Bansal and Prateek Rathore, Wishpicker offers users smart gifting options based on different parameters like relationship with the recipient, their age and personality. Users can also find gift suggestions based on Facebook likes and interests of recipients.
Earlier this year Snapdeal had acquired Doozton.com, a social product discovery technology platform, focused on the fashion and lifestyle categories.
