Samsung didn't say what the phone will cost, but it can be expected to start at $200 with a two-year contract in the U.S. That's comparable to the iPhone 5.
JK Shin, the executive in charge of Samsung's mobile communications division, promised the money would be well spent for a "life companion" that will "improve the way most people live every day."
That bold promise set the tone for the kind of flashy presentation associated with the showmanship of Apple, the company that Samsung has been trying to upstage. Apple contends Samsung has been trying to do it by stealing its ideas — an allegation has triggered bitter courtroom battles around the world.
