New Delhi, April 19: Nokia is betting big on its more than 10 Lumia devices priced between Rs 10,500 and Rs 38,000 (approximately). The Lumia series were aimed at young customers who wanted newer operating systems. Initially, Nokia positioned Lumia on the high value segment, and slowly extended the range to the other segments of the smartphone market. Besides getting Priyanka Chopra to endorse Lumia, the company has also launched a digital marketing campaign that communicates directly with the youth.
The Finnish handset maker, which sold a record 5.6 million Lumias, as compared to 4.4 million in the previous quarter, recently launched its 720 smartphone in the country at a price tag of Rs 18,999. The buyers can now get the device within seven working days of booking it.
While the Lumia 920 includes high-end specs and an impressive camera, it's a bulky and heavy device that doesn't appeal to everyone. Likewise, the Lumia 820 lacks any wow factor with a bland and hefty design and mid-range specs. But the 720 appears to combine the right size with the right design, something the middle of Nokia's lineup has lacked.
Here are some of its features:
Design
The 720 has a simple, stylish, and practical design. The Nokia Lumia 720 follows the design language of the company's Lumia 920 flagship, employing a similar polycarbonate unibody. Nokia is also offering a range of snap-on covers too, which will enable wireless charging. Depending on the color you choose you will either get a glossy (like our white review unit and the red version) or matte (the blue and black versions) finish. At 128mm long and 68mm wide, the Lumia 720 is much easier to hold in one hand as compared to a giant like Samsung Galaxy Note 2. The glass at the front of the smartphone curves attractively at the sides to join the rounded back – reminding you of the HTC 8X.
