Apparently for the Indian market, the SUV sports a refreshing and well-proportioned new design due to its upright posture, handsome ground clearance, high bonnet, chic roof rails and the sophisticated cladding. The SUV's bold stance is bound to give it the desired attention and respect it requires on the Indian roads. The EcoSport can do well both in terms of a sporty as well as casual car, for consumers who want something different and intelligent. Ford Ecosport has pillar less back windscreen and stylishly cut tail-lights.
The company also promises the interiors of the Ford Ecosport to be stylish and modern, which is always the case especially when you are making a semi-luxurious SUV. The model can seat five persons along with offering ample space for luggage storage. The steering wheel will be leather wrapped along with carpeted floor. Overall on the inside, it sports a youthful style. The car will also have an AM/FM radio and CD player. Voice control and SYNC also sets it apart from the other SUV models. There will also be a digital clock on the centre console. The car will come with burglar alarm system, front passenger and side curtain airbags and inertial back seat belts.
The company had earlier said it will produce the EcoSport from its Chennai plant. It also said the model would have 80 per cent local content. "It will be our second Global SUV Ecosport (to be rolled out from India). It will have around similar localisation levels of Figo and Classic...," Ford India President and Managing Director Michael Boneham had earlier said. The company has a manufacturing unit at Maraimalai Nagar in Chennai and has also set up its second plant at Sanand in Gujarat as part of its plans to have eight new products by 2015.
The company is expecting a significant volume from the vehicle and expects it to be the game-changer just the way Figo was. With its aggressive pricing, Ford dealers expect to take away a few customers from the Suzuki Swift's base versions, which have a waiting period of over a month.
