New Delhi: Rupert Murdoch controlled U.S. media giant NewsCorp has acquired Mumbai-based financial advisory start-up firm BigDecisions.com for an undisclosed sum.
BigDecisions.com helps consumers make smarter financial decisions through interactive, decision-making tools powered by sophisticated algorithms and data. The company was started in early 2013 by Manish Shah and Gaurav Roy. Post the acquisition, Shah and Roy both will report to Raju Narisetti, News Corp Senior Vice President, Strategy.
Commenting on the acquisition, News Corp Chief Executive Robert Thomson said: “Our latest investment builds on our abiding belief that a digital India needs more trusted, reliable and independent data. BigDecisions.com will help Indians make the most important decisions by using accurate information tailored to their personal needs.”
“Following the acquisition, both co-founders will help oversee a significant expansion of the Mumbai-based BigDecisions.com team as well as its consumer offerings,” News Corp said.
The acquisition of BigDecisions.com includes the site's parent company, FinDirect Services Pvt Ltd, the company added.
Earlier, News Corp purchased 25 per cent stake in Indian realty portal PropTiger.Com for Rs 185 crore as part of its strategy to expand presence in digital media.
