New Delhi: Microsoft has revamped its search engine Bing by incorporating features such as social search options, 'page zero' tool and adaptability across devices in an effort to better compete with rival Google.
The software giant has also unveiled a new golden orange logo for the Bing.
"It is designed to 'instantly feel at home alongside all Microsoft products', reflecting the growing presence of Bing across Microsoft's various devices and services," said Scott Erickson, a senior director on the Bing brand team, in a blog post.
One of the biggest design updates in the new Bing is a combined region on the right side of the search results page that displays related content both from social networks and from 'entity' entries about people, places and things.
Another new feature, dubbed 'Page Zero', helps user to get useful answers to a query before opening the traditional page of search results.
"Start to type a query, and Page Zero will show you content that's likely to be helpful before you hit 'Enter'," the blogpost said.
Page Zero can also help filter out results that a user don't want by letting you disambiguate between similar or related topics.
"The new Bing is also built to look great and work well across all the devices you use, from phone to tablet to desktop, including recent mobile enhancements," the blogpost said.
Microsoft is has also updated Snapshot, a feature announced a year ago which showed what 'Bing knows' about a person, place or thing.
"The improvements we are releasing in this latest release of Bing.com are the beginning of a new, more modern era for Bing," Lawrence Ripsher, General Manager of User Experiences, Bing said in a blogpost.
"We believe this reinvention will give people faster access to information, more efficient ways to get things done and a unique and human perspective on search, all delivered through a beautiful experience," he said.
Bing is the second most popular search engine after Google, according to Internet analytics company ComScore. Google search engine has nearly 70 per cent share, while Bing has 17 per cent share in searches, according to the ComScore's latest rankings.
