Mahindra SA proved successful in several state tenders and supplied a variety of products - Bolero, Xylo and Scorpio SUV vehicles - to government departments. Total government sales for the year were over 200 units.
Mr said that strong brand and image building programmes had been run over the past two years and the positive benefits came through strongly in recent market research.
All these initiatives will continue in 2014 and are linked to Mahindra's global 'Rise' brand awareness campaign.
Interest in the SsangYong brand, which has been marketed in SA by Mahindra since 2012, is also growing.
"What is particularly rewarding is the growth in our dealer network, with five more launched in 2013 to bring the total to 57 across the country," he added.
