Mumbai, Sep 8: The country's largest utility vehicle maker Mahindra & Mahindra today launched a new Bolero, powered by new engine that offers better fuel efficiency, and comes at a marginally higher price point than the existing model.
The new Bolero, available in three variants—SLE, SLX & ZLX—comes with a new m2DiCR engine and is priced Rs 6.33 lakh (ex-showroom Delhi), which is dearer by around Rs 6,000 from the existing model.
The vehicle, targeted at the personal segment, will be available in both BS III & IV versions.
The new Bolero incorporates new technology features like digital cluster with driver information system and a digital engine immobiliser, and new stylish dashboard among others.
“The Bolero has reigned as the highest selling UV for the last five years in a row. Powered by the refined new m2DiCR engine, the new Bolero offers great drivability and high fuel efficiency,” M&M President for Automotive & Farm Equipment Sectors, Pawan Goenka told reporters here.
He further said the new Bolero was developed on a low-cost platform and cost Rs 50 crore in developing it.
The company has registered 27 percent growth this year and expects robust growth to continue despite the sluggish market, he said, adding exports rose 78 percent in the first five months of this fiscal.
The company said it will launch five more new models this fiscal as it has already rolled out seven this year so far.
Earlier it had said it would launch a dozen new models this year. PTI
