Unlike a normal app pose position in which a user have to push for a button on their phone to take the picture, they now have to make a simple gesture with thier own hand, which triggers a countdown.
Then in just a few moment the selfie-taker goes to strike a pose before the shot is taken.
Photos can be triggered from a distance of up to 3m, it says.
The company, based in the southern Swedish city of Malmo, says the free GoCam app will be initially available in Sweden and Australia.
Crunchfish GoCam app features:
Touchless camera - selfies are triggered by hand commands
Touchless video - the first app on the market with hands-free video recording
Remote capture - from a distance of up to 3 metres
Customisation - filters and editing tools
