The phone itself is made by LG Electronics, based on Google's designs. The new features aren't revolutionary, yet Google succeeds in showcasing what Android can be.
Although other high-end phones are available for $100 or $200 with two-year service agreements, many people are now shelling out the full retail price for phones, driven in part by frequent-upgrade programmes and contract-free service plans that wireless carriers are starting to offer. The price of the Nexus 5 makes it even more tempting to ditch phone contracts and the subsidies that typically lock you in.