What if it's a business that's not in your contact list? Type it into the search box. The phone searches both your contact list and the web simultaneously. Start typing in "Dunkin' Donuts" or "toy store," and Google will find the ones that are closest to you.
If you still need the numeric keypad, it's an extra tap to get it.
A new Caller ID feature goes beyond what's available in standard directory assistance by drawing data from Google Places business profiles. I wasn't too impressed, though: Telemarketers came in with just the phone number, so I don't see that it's a business I ought to avoid.