With an aim to inject some fresh visual interest into the venerable tech brand, while keeping the familiar color and exclamation point, Yahoo unveiled its latest logo.
It's been a big year or so for the logos of prominent tech companies. Motorola, eBay, and Microsoft have all introduced new looks during that time. It appears like CEO Mayer herself played a pivotal role, working with Yahoo's design team to design the new logo, but perhaps she should have stayed away. Interestingly, Mayer has gone into great detail on various decisions including font weight, an intentional lack of straight lines, and an attempt to preserve the feel of Yahoo's now former logo.
