New Delhi, Oct 15: From home appliances makers to auto companies to banks, discounts, freebies and special schemes are raining on customers this festive season.
After months of falling sales owing to higher inflation and interest rates, consumer durables companies and others are hoping to cash in on the people's tendency to spend more on their objects of desire during festival time.
"The festive season is extremely important for the industry and Diwali is an all-India festival when consumers like to upgrade their home appliances and consumer electronics and this year will be no exception," said L.K. Gupta, vice president, marketing, LG India.
