Globally, only 34% said they limit what strangers see on social networks and the amount of personal information online, while 38% said they adjust their social network privacy settings, the survey results showed.
Only 35% respondents said they use PIN (personal identification number) or a password to lock their mobile device.
Viewing the growing threat landscape around identity thefts, Microsoft has started a new interactive website to offer guidance about how consumers can avoid online risks.
"Internet users can prevent intrusions and thefts by using a unique four-digit PIN for mobile devices and strong passwords for online accounts," Microsoft India National Technology Officer Prakash Kumar said.
Kumar advised that users should perform sensitive transactions over secured networks, which includes paying bills, banking or shopping.
Search engine giant Google, as part of its efforts, has partnered with Digital Empowerment Foundation (DEF) and Voluntary Organization in the Interest of Consumer Education (Voice) for organizing a series of online safety workshops for schools, NGOs, consumer and industry groups across India.
"Through the 'Good to Know' campaign, we want to help equip millions of new internet users coming online in India with the knowledge and tools needed to become responsible digital citizens," Google India country head - public policy Chetan Krishnaswamy said.