The microSD card inside the phone comes loaded with several useful applications that need to be installed and used. These applications also bring four Idea-specific apps - Idea Power, IdeaFresh, IdeaMall and Idea TV. Of these three, Idea TV brings free TV viewing at Rs 150 per month for the first three months from the date of purchase, for both pre-paid and postpaid subscribers. The IdeaMall leads to free and downloadable apps from the Idea App Store through a WAP site.
The icons on the handset have been customized and the notification bar has orange indicators. Of course, you can change all these looks by downloading a different set of free launchers and icons. The interface experience was decent enough - as much as one can expect from an 800 MHz mobile processor. Idea also offers 2 GB per month data free for the first three months and also 10 minutes per day of talktime free for three months.
