Users can take the frames to any vision care provider for prescription lenses, though Google says it is working with insurance provider Vision Service Plan to train eye-care providers around the U.S. on how to work with Glass. Google says some insurance plans may cover the cost of the frames.
Isabelle Olsson, the lead designer for Google Glass, says the new frames open the spectacles up to a larger audience.
She demonstrated the new frames to The Associated Press last week at the Google Glass Basecamp, an airy loft on the eighth floor of New York City's Chelsea Market. It's one of the places where Glass users go to pick up their wares and learn how to use them. Walking in, visitors are greeted, of course, by a receptionist wearing Google Glass.