New Delhi, July 1: Ford has launched its compact SUV EcoSport with a starting price of Rs 5.59 (ex-showroom Delhi). Such an aggressive pricing is sure to alter the Motown landscape. Basically Ford EcoSport caters to every Indian's desire to own an SUV.
The EcoSport's aggressive pricing of R5.59-8.99 lakh targets the same customer — the Dzire is priced at R4.92-7.50 lakh — while both cars promise similar utility of an average boot, offer petrol and diesel and seat five. However, great exterior styling, superior interiors, and a host of innovative higher ground clearance, makes it an attractive option for both new and existing buyers looking to upgrade.
The compact SUV comes in four trims, eight colours and three engine options including the globally awarded 1-litre EcoBoost turbocharged engine. Manual transmissions will be available in both petrol and diesel models, while the automatic gearbox will come only in the petrol variant. While the 1.0-litre EcoBoost engine develops a maximum of 125PS of power, the 1.5-litre petrol and diesel units put out 112PS and 91PS respectively.