New Delhi, June 19: Online shopping in India is taking a new shape beyond the usual apparel or electronics items, as FMCG firms and modern retailers attempt to reach out to consumers to sell essential items such as grocery and personal care items like soaps and shampoos through the internet.
Companies, including Dabur, Himalaya Herbal Healthcare, Neutrogena, Oriflame, Amul, Future Group, Aditya Birla Retail, REI Agro and Carrefour, are targetting Internet savvy consumers to expand their reach through the internet.
"FMCG companies and retailers have started using the online medium not only for brand promotion but also for sales.
It is a difficult category to break into in terms of online sales, but many players are making aggressive efforts to do so," Wirefoot India Technology (an online retail consultancy firm) MD and CEO Ankur Dinesh Garg told PTI.
