Kolkata: Coca Cola India is aiming to get back on to the double digit growth trajectory over the next year as it focuses on the Indian market, which is by 2020 expected to become the fifth largest in the world from its current seventh position.
“Our aspiration is to get back to double digit growth,” Coca Cola India Deputy President (India and South West Asia), Venkatesh Kini, said today on the sidelines of the FIFA World Cup Trophy tour here. Coca Cola, in the Q3 period in 2013, registered 6 per cent growth up from the 1 per cent growth rate which the company had reported in the preceding quarter ending June.
“We had a 29th consecutive quarter of growth. We gained volume and value share in India in the quarter in total non-alcoholic ‘ready to drink' beverages as well as in the sparkling and still beverages categories,” Kini said.
The company is banking on the rural market and looking at opportunities to introduce new product lines, Kini added. Some products are already on trial, including dairy and energy-based drinks.
