The company says it has adopted a holistic approach in designing the device as it paid attention to the smallest details. These details include –"custom cut and engineered" PCB boards and the especially designed battery.
A 16GB version of the OnePlus One will sell for $299 with the 64GB version selling for $349. The device supports LTE and will be available initially in Austria, Belgium, Denmark, Finland, France, Germany, Hong Kong, Italy, Netherlands, Portugal, Spain, Sweden, Taiwan, the UK and the US, although the startup refrained from giving a firm release date. The phone competes against this year's batch of Android flagships, including the HTC One (M8), Sony Xperia Z2 and Samsung Galaxy S5.
