Koum then goes on to call advertising an insult to users' intelligence and an interruption to their train of thought. Take that, Facebook.
While WhatsApp rejects ads (it charges 99 cents per year after letting people use it free of charge for the first year), Facebook works to gather as much information as possible about its 1.23 billion users, their tastes for coffee and music, where they live and travel, their friendships, marriages and breakups. WhatsApp doesn't ask users their age, gender or where they live.
In a conference call with financial analysts, Zuckerberg talked about the acquisition and said he doesn't think ads are "the right way" to make money from messaging services. Koum agreed. Although WhatsApp is profitable, Koum told analysts on the call that making money "is not going to be a priority for us."
"This is why I actually respect Mark and his vision, is that he takes a very long term on everything they do at Facebook. They focus on something that is not just tomorrow, but something that's 5 or 10 years from now, and that's the same about with our company," he said. "We always talk about where mobile is going to be, not today, not next year, but in 2020 or in 2025. And as we look forward to the next 5 or 10 years, 5 billion people will have a smartphone and we have a potential to have 5 billion users potentially giving us money through the subscription model."
