Cost
The new phone, known officially as HTC One (M8), will cost about $200 to $250 with a two-year service contract, or about $650 without a contract. Customers can choose gray, gold or silver.
The One still has some flaws - namely, its 4 megapixel rear camera.
By comparison, Samsung's Galaxy S5 phone, which comes out April 11, will have 16 megapixels. Sony and Nokia already have phones that exceed 20 megapixels.
Apple's iPhones are at 8 megapixels, twice what the HTC One offers. More megapixels typically translate to sharper images and more options for printing and cropping.