Analysts believe the Project Ara would make it easy for smartphone users to upgrade their gadgets more cheaply and more often, rather than replacing the entire device every 18 months.
The major advantage of an Ara smartphone is that when a new processor or high-megapixel camera is introduced, it'll be available as a module for Ara owners to purchase.
Certainly, Google is betting on a future where functions are what you update, not phones.
