The GO will compete against the likes of Hyundai Eon and Maruti Alto. The Hyundai Eon starts at Rs. 2.83 lakh and goes up to Rs. 3.85 lakh (ex-showroom Delhi) while the Alto costs between Rs. 2.72 lakh and Rs. 3.25 lakh (ex-showroom Delhi). The Alto K10 costs between Rs. 3.15 lakh and goes upto Rs. 3.28 lakh.
