Descent into the vortex There are plenty of other addictive mobile games out there. There's "Tetris," of course, which I played on my brother's GameBoy back in the day. There's "Bejeweled," but the sparkly gems never held the same appeal for me as "Candy Crush." And I don't even like candy.
I'm not alone. "Candy Crush" was the most downloaded free app on both iPhones and iPads in 2013, beating Facebook, Google Maps and YouTube.
It's also the app that made the most money on both. Put another way, even with cheapskates like me, plenty of players are spending the 99 cents here and there to get more lives or other perks. It's also the No. 1 application on Facebook going by both monthly and daily users, according to research firm AppData.
There are thousands of guides, cheats and in-depth tips online by people who make my obsession with the game seem like child's play.
Good luck. Now if you'll excuse me, I am one quest away from Level 96.