New Delhi: BBM Channels will now be available for BlackBerry users on BlackBerry OS 5 and above and BlackBerry 10, via BlackBerry World. The service is community-based broadcast group or forum that allows people, brands and communities to interact with each other.
To avail the service, the users need to update to the newest version of BBM to get access to the BBM Channels beta.
BBM Channels will also be available to BBM for iPhone and Android devices in the coming months.
BlackBerry hopes to generate additional revenues streams through these channels. BBM Channels allows users to control content by gletting them join or opt out of channels at their discretion, while it gives channel owners the ability to deliver content their communities are looking for.
Channel owners can post messages, share pictures, initiate discussions, post animated GIFs and chat directly with subscribers.