New Delhi: Apple has sent out an email notifying customers of App Store price changes in certain countries within the next 24 hours. The Cupertino-based company has said that it will raise retail rates for the following currencies because of foreign exchange rate changes: Australian dollar, Indian rupee, Indonesian rupiah, Turkish lira, and South African rand.
As a result it will be now be costlier to buy paid iOS apps for users in India, Australia, South Africa, Indonesia, and Turkey.
Apple also notes that users in Israel and New Zealand will benefit from decreased pricing.
In its Q1 2014 earnings statement, Apple reported that its iTunes/Software/Services business made up $4.397 billion of its total $57.59 billion in quarterly revenue, representing 19% growth year-over-year and 3% sequentially.
Apple's earnings from the App Store have increased at 19 per cent year-on-year. During Q1 of 2014, Apple paid back developers $2 billion, a record amount that is nearly three times what the company paid in the same period a year ago.
Here's the text of Apple's email in full:
Dear developer,
Within the next 24 hours, the following changes will be made to pricing on the App Store.
To account for changes in foreign exchange rates, App Store retail prices will be increased for the following currencies:
Australian Dollar
Indian Rupee
Indonesian Rupiah
Turkish Lira
South African Rand
Additionally, retail prices for Israeli New Shekels and some price tiers for the New Zealand Dollar will be decreased.
Price adjustments on the App Store are made periodically due to changes in foreign exchange rates. Within 24 hours, you will see the new Pricing Matrix in the Rights and Pricing section of Manage Your Apps on iTunes Connect.
Updates to iOS Paid Applications and Mac OS X Paid Applications contracts will be available on the iTunes Connect website. To view all current and outstanding contracts, see Contracts, Tax, and Bankingon iTunes Connect.
Regards,
The App Store team
